Marathon County · 2026 data
Wausau, Wisconsin Home Market Report
Updated 2026-06-21 · by Micah Nicholes, Founder, HouseBuyerz
Who owns the homes in Wausau?
Ownership reflects the most recent public assessor records (2026).
Of the roughly 20,658 homes in Wausau, about 1.6% are held by owners with an out-of-state mailing address (below the Wisconsin average of 5.3%), and about 8.2% are titled to a company or LLC rather than a person (in line with the state average of 5.6%).
Company- and out-of-state-owned homes are usually the most willing to sell quickly for cash — they're managed as investments, not lived in.
Curious how Wausau compares to the rest of the state? See our Who Owns Wisconsin study — out-of-state and corporate ownership across all 72 counties.
In Wausau (Marathon County, Wisconsin), the typical home is worth about $199,523, across roughly 20,658 dwellings. About 17% are owned by investors or landlords rather than the people living in them — below the Wisconsin average of 21%.
Of recent home sales, roughly 29% closed in all cash — in line with the statewide average of 29%. A higher cash-sale share usually signals active investor and cash-buyer demand in a market.
For homeowners, the takeaway is that there's a real, active cash market for Wausau houses — including as-is, inherited, and off-market sales that never hit the MLS. (HouseBuyerz is one of those cash buyers.)
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